Brand refresh for Mercury
Mercury is leading name within the taxi booking and despatch industry.
Clarity of messages and visual simplicity was key due to Mercury’s wide target audience. By utilising their black circle mark, we were able to visually generate a much stronger identity synonymous of the circle shape and the notion of connectivity in all their communications.
We chose to work with Jackson Hammond on the back of some previous brilliant work. They really got the fundamentals of our business and how we present the Mercury brand in a strong professional way that would differentiate us from our competition. The project was a challenge, as the brand has a strong recall in the market place. Jackson Hammond helped us to develop a refreshed look and feel along with ideas for how to develop our web site, internal and external communications.